Commercial · 2026

EXTERIOR — LASTING VALUES

A cinematic story about freedom, the feeling of home and the lasting values at the heart of Exterior.

This commercial presents Exterior not simply as a brand, but as a feeling—freedom, comfort and a lasting connection to home.

Dynamic road imagery, unexpected spaces and surreal transitions shape a story about values that remain unchanged by time or distance.

Client: Exterior Group

Director: Arman Sargsyan

Cinematographer: Mkhitar Serobyan, ACG

Featuring: Garik Papoyan

Editing and Color Grading: Kelvin Film Lab

Kelvin's role

Kelvin Film Lab handled the editing and color grading.